GreaterGood.org is an independent 501(c)(3) charitable organization devoted to improving the health and well-being of people, pets, and the planet. In addition to creating and operating a suite of Signature Programs, GreaterGood has given over $250 million in cash and product grants to charity partners and programs worldwide that work toward our mission.

In 2014, inspired by his rescued Siberian Husky Splash, Justin Palmer started a Facebook page called I Love Dogs. The page quickly grew to over a million fans and in 2015, Justin cofounded iHeartDogs.com with Marshall Morris, an army veteran. Inspired by their passions for helping shelter dogs and supporting our veterans, Justin and Marshall built a line of products that give back to shelters and raise money to provide service dogs for veterans in need.

Freekibble and Freekibble Kat were launched in 2008, as the vision of then 11-year-old Mimi Ausland. Mimi wanted to feed the homeless pets at her local shelter. “There are tens of thousands of dogs and cats in animal shelters across the country, all needing to be fed a good meal.” With this in mind, Freekibble was created. Since then, we’ve donated over 24 million meals to homeless dogs and cats in shelters and food banks across the country!